Newspaper Industry In India:
India has a diverse and growing newspapers paper industry. Since 1991, the increase of business and financial news reports in English-language and vernacular dailies has paralleled the economic reform program and the movements of the stock markets. Leading business newspapers include Business Standard and Economic Times. Magazines include India Today, Business India, Business Today, and Business World. India has emerged as the most promising and democratic mass market in Asia. The country now has a timely and uninhibited press, a judiciary that often overrules the government, international standards of accounting and a growing research and academic infrastructure.
Print Advertising
The print advertising segment, which constitutes 64%of the print segment, grew by 10.1% in 2008 over 2007 and stood at an estimated Rs. 103.5 billion in 2008. Circulation revenues for newspapers grew by 3.1% in 2008 over 2007 and stood at an estimated Rs. 58.3 billion in 2008. The growth in circulation was contributed more by an increase in the number of units circulated, there was marginal growth recorded in the circulation price in 2008 from 2007.
The size of the magazine publishing industry was estimated at Rs. 21 billion in 2008 which grew from Rs. 19 billion in 2007, registering a growth of 10.6%.The magazine advertising segment, which constitutes 13% of the segment, grew by 10.6% in 2008
Table 1.3 Growth of Indian print media industry between 2004-2008
The newspaper media expenditure in India from 2004 to 2008 reveals that the Indian print media industry has grown at a healthy rate of 13.3% over the last four years. In 2008, however, the economic slowdown resulted in the Indian print media industry recording a growth of only 7.5% over the previous year.
Newspaper publishing, which constitutes around 87% of the segment, grew at 7% in 2008, whereas the magazine publishing, which contributes the balance 13% of the segment, grew at a higher rate of 10.6%. On an overall basis, the print media industry stood at Rs.162 billion in 2008, up from Rs. 151billion in 2007.
Table 1.4 Growth of Indian Print Advertising and Circulation between 2004- 2008
Though the traditional media like Newspaper is growing extremely fast in terms of number of National / Regional dailies published and circulated, the growth and popularity of various TV channels have been questioning the supremacy of Newspaper as most significant media in terms of its impact for Advertising. As the new emerging media like TV Commercials, Internet using web page commercials and also fast evolving Social Networking sites / Blogging cult is penetrating the population in totally unprecedented way; it also warrants reassessing the position of traditional media for Advertising.
In this clutter of media, researcher finds the need to study impact of media in present context.
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