Knowing What Your Customer Wants

Offer those people who sign up to your website something for free so that they feel they somehow benefit from doing so.

Next step is to get to know better what people want. Inquire them about their preferences so you will be able to make advertising more efficient.

Write a short presentation about you, so that people know who they are dealing with. Your business related experience and your professional expertise might be a plus for you and make your customers trust you from the very beginning.

While it's good to have a pleasant tone in your presentation, you should keep in mind that it is a professional relationship, though. You may want to list diplomas, business experience, and recommendations from previous businesses.

Don't reveal personal preferences unless they are directly connected to your business. Others, like political views, might rather do you worse, than help your business.

Trustworthy advice is essential for a long-term and successful business and marketing relationship. Be honest to your clients and they will become loyal customers if they trust your opinion and services.

Customers who buy your products or services will visit your site again to see what's new and will be interested in buying again if they like what they got first. Therefore, take care to maintain the same quality with everything you sell or recommend to your clients.

Stick to these principles and values if you want to keep your customers. Also, use targeted advertising. This way your customers will only get information about those things they are interested in and your sales will grow.