Advertising media

When planning to advertise your business/product/idea, you need to decide which medium will be most suitable to run your ad. You can choose multiple mediums from the list below –

print media

It is one of the oldest, but still popular means of advertising. These include, newspapers, brochures, magazines and flyers. It is a low-budget medium of advertising, but rates vary greatly depending on -

● Geographical location (city, town, etc.)

● Brands (of newspapers and magazines), and

● Space (how much and what part of the page you are booking).

Broadcasting/Electronic Media

It is the most advanced and fastest media, which reaches the remotest parts of the world in a fraction of a minute.

These include radio, television and the Internet. Since, on television and the Internet, both video and audio can be played; Therefore, it is the most popular and effective medium.

Outdoor - This is the cheapest, but effective medium. This includes hoardings, flags, banners, billboards, motor vehicles, building/fence wraps, events, etc. Outdoor advertising is used in various ways to increase brand awareness and promote products/services.

Check your progress

● What is the advertising process?

● How is advertising the most essential feature of a business?

● What do you mean by 'advertising medium'?

● What is the purpose of advertising?

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