What comes to your mind Remember, where did you hear that headline?
First Airtel, second Ford. Some punchlines are interesting and grab attention for the first time. Why?
This is because of the interesting words that are used and presented in a creative way. This part examines imaginative copywriting methods without the problem of copyright.
What is copywriting?
Copywriting is the capacity to pick the right words and strategies to motivate a business, item, administration, thought, or individual to put together it insightfully. The choice of words and their presentation largely depends on the medium through which it is planned to be published. For example, whether it is a newspaper, magazine, billboard, radio, television, or internet, the script changes accordingly.
However, regardless of the type of media, the sole purpose of copywriting is propaganda. Therefore, it must be persuasive enough to attract immediate attention.
Copywriting material
There are several essential elements to developing solid advertising for copywriting. The following are important factors:
Title – The title gives the reader the first impression and lasts, so it should be noticeable. The headline should be meaningful - it should be less than 3 to 30 words about your ad.
Body Copy - Write the body copy in such a way that it appears as a continuation of the title. Give subtleties of the multitude of elements and advantages that you are guaranteeing.
The language should be committed and reliable.
The moment you hear a slogan, you associate it with a related brand, not only because you've heard it so many times, but it works. A well-written and effective announcement represents a trusted brand. However, your announcement should be concise and clear that will give meaning to your brand.
Tagline - Literary products typically use taglines for literary products to reinforce the listener's memory. For example, "He went in search of answers and found the love he never expected," the title of the book is "Faithful" and the author - Janet Fox. In this way, the tagline reflects the essence of the product for marketing purposes. As a slogan, it should be concise and compelling.
Jingle Songs - Single songs, often background music, short slogans, moves, or verses that are easy to remember (especially those used in commercials). For example, Fanta: It ought to be short, fresh, and expressive (like a melody) so that individuals can be educated and recollect it simultaneously.
Script (for audio and video commercials) - Scripts describe commercials that describe dialogue, action, expressions, and character movements. However, there is a comprehensive guide to scripting advertising; Therefore it should be meaningful, systematic, and well written.
Others (white papers, press releases, and other written material such as emails, articles, and blogs (for the Internet)): These are promotional articles intended to promote a specific product/service. Therefore, when writing white papers, press releases, articles, blogs, or even emails, you need to focus on only one product that you want to promote.
You need to describe all the features and offers of the product concerned in simple and straightforward language.
Art of Copywriting
The fundamental motivation behind a promotion is to entrance individuals. Solely after getting individuals' consideration, a promotion emerges interest and want to purchase the item. Subsequently, it ought to be eye-getting and fascinating. Marketing specialists play a vital in publicizing business, as they are the ones to pick the right word or expression to associate with the crowd.
Copywriting is the craft of innovative and powerful composing that goes quite far to sell the item or thought. Perhaps the most customary, however fruitful technique of copywriting is "AIDA" for example Attention, Interest, Desire, and Action.
Following are the techniques of persuasive copywriting −
● Use Action Words − Such as watch, look, ask, get, etc.
● Use of Buzzwords − Normally, buzzwords are eye-catching such as now, today, etc.
● Use Exciting or Emotive words − Such as amazing, wonderful, beautiful, etc.
● Use Alliteration − Use meaningful words of similar sound. For example, Don’t be vague, ask for Haig.
● Use Colloquial words − Colloquialisms in copywriting is pretty popular and effective. For example, ‘Pick ‘n Choose.’
● Use Punctuation − Proper use of punctuation and grammar is an important aspect so that you can pass the right message.
Pay Attention while Writing Headlines
● Try to keep the headline as small as possible (5 to 10 words are ideal).
● Use meaningful and striking words to make the heading persuasive.
● Try to use a brand name in the headline.
● Stick with the typeface in a headline.
Pay Attention while Writing Subheading
● The subheading should support the headline.
● It should be appealing so that the reader is impressed to read the body copy.
● Use minimum, but meaningful and fascinating words in subheadings.
Pay Attention while Writing Body Copy
● Try to keep the sentences in the present tense.
● Use simple and familiar words.
● Keep the sentences small, and do not lose the link between the sentences.
● Use singular nouns.
● Use active verbs.
● Convey message as if it is new information to grab attention.
● Avoid using clichés and superlative words.
Protect Yourself From
● Using any vague word or sentence.
● Using many adjectives.
● Copying any others’ sentences (Copyright issue).
● Using unfamiliar words; your target audiences are not language experts.
● Be honest; do not promise something, which is not there.
● Do not use too many words (avoid wordiness); you have limited space.
● Your message should not be violating anyone’s rights or feelings; you have to be honest and true.
Check Your Progress
● What do you understand by copywriting?
● What is copywriting technique?
● What are the elements of copywriting?’
● What do you need to avoid while copywriting?
● What do you understand by the ‘art of copywriting’?
