Thursday, June 22, 2023


Advertisement - Introduction

Advertisement - Introduction
Advertisement - Introduction

Publicizing is a sound or visual sort of displaying correspondence that uses a straightforwardly upheld, non-individual message to progress or sell a thing, organization, or thought. Advertising sponsors are often businesses that want to promote their products or services. Advertising is distinguished from public relations where an advertiser is usually paid and has control over the message.

 This is in contrast to personal selling in that the news is non-personal, for example not directed at a specific individual. Advertising is broadcast through a variety of media, including newspapers, magazines, television, radio, outdoor advertising, or older media such as direct mail; or new media such as search results, blogs, websites, or text messages. The genuine show of a message in a medium is called a notice or "commercial".

Commercial advertising often seeks to increase the use of its product or service through "branding", which associates the product's name or image with specific characteristics in the consumer's mind. On the other hand, such advertisements which intend to obtain immediate sales are known as direct response advertisements. 


Classification of advertisements

Classification of advertisements
Classification of advertisements

Advertising is the promotion of a company's products and services through various means to increase sales of those products and services. It works by making the customer aware of the product and focusing on the customer's need to purchase the product. Universally, publicity has become a fundamental part of the corporate world. Therefore, companies allocate a large portion of their revenue to advertising budgets. Advertising also works to create a brand of the product which goes a long way in making effective sales.

There are many branches or promotion types that companies can use. Allow us to analyze them extensively.

Classification of advertisements

Print Publicizing – Print media has been used for publicity for quite some time. Newspapers and magazines are very popular media for advertising various companies all over the world. Using print media, companies can promote their products through brochures and flyers. Newspapers and magazines sell advertising space and the cost depends on many factors. The amount of space, the publication page, and the type of paper determine the cost of advertising. So an ad on the front page will be more expensive than on the inside pages. Similarly, a glossy supplement of paper will be more expensive to advertise than an average-quality paper.


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