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green marketing In the early 21st century, we are witnessing a profound shift in priorities as people demand products and services that are ...

Sabemos donde vives Los anuncios violan nuestra privacidad. La orientación por comportamiento es una excelente manera de describir el núme...

Classification of Advertising Advertising is the promotion of a company’s products and services though different mediums to increase the sal...

Role Of Media In Advertising In advertising the term media refers to communication vehicles such as newspapers, magazines, radio, television...

Marketing Communication One of the basic concepts of marketing is the marketing mix, which is said to be the set of controllable variables a...

Future of Advertising Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying to ...

Contemporary Issues Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends of advertisement an...

Marketing vs. Advertising Many people confuse the terms marketing and advertisement. They think, both are the same and used interchangeably....

Brand Management While shopping or planning to shop, many of us are stuck with a particular brand. For example, I wear only Woodland shoes, ...

Corporate Communications “Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May What is Co...